Stranahan's is a small whiskey company in Colorado. However small, they are very popular with a loyal following. We wanted to spread the word. Deciding that the clear water of Colorado was what made this whiskey better, we created a microsite proving it. Additionally, we created events throughout Colorado based around water. Pianos in city fountains and ice sculptures were ways to make water beautiful. Complete with a schedule of concerts and a live stream of events showcased on the microsite.

A.D. Kris Irussi

C.W. Eric Spore

Nail Polish is a statement. Its a way to define yourself and set yourself apart. Essie is a young brand and the women who wear it are fashionable and take pride in their appearance. I wanted to show the attitude of Essie in a way that the women who wear it would appreciate and those who don't would want to adopt it. 

Pop-tarts are a classic. But so many of us shoot out the door in the morning without it. We wanted to make people remember breakfast by reminding them of the feeling of going without it. Through print, tv, and direct mail, we are targeting the early riser who is always on the move and needs breakfast on the go.

A.D. Kris Irussi

C.W. Eric Spore

Uniqlo's clothing is generally the basics. Tons of solid colors in every article of clothing. But this doesn't mean you have to be basic. Mixing and matching creates a style all of its own. Showing an individuals junk drawers with a matching article of clothing shows the personality that is possible.

Amnesty International does so many amazing things and helps many people. This focuses on the human trafficking work they do. Creating a balance between the seriousness of the subject and making it relatable was key. Catching someones eye and then creating a call to action was the goal.

Pizza Luce is a local Minneapolis pizza place and bar. They pride themselves on delivery and being open very late. The brief was to create a graphic poster that also could be used as promotional items such as flyers and handouts. By harmonizing there current look with a fresh treatment, these posters were designed to be eye catching and fun aimed at people who may have not been to Luce before and sparks their interest in coming in for a slice and a local beer.